About Color

Color is a powerful and emotional subject. Everyone has an opinion about color.

In recent years we have discovered how powerful color is and how profoundly it impacts our daily lives.

Scientific research has shown that every color, and every hue, tone, and shade of color, has specific psychological effects. There is not one of the 16 million existing colors that we can distinguish with our eyes that does not have a psychological impact, whether we are aware of it or not.

Choosing colors is a personal expression, affected by a deep-seated emotion or feeling. We are, of course, influenced by the world around us, by nature’s trends and seasons, by changing attitudes and tastes.

The colors we choose are ultimately a statement about who we are, what we like and how we want to live. From the clothes we wear to the color of our front door, the color decisions we make are often the result of an immediate reaction, a very personal connection to certain colors.

Be clear and honest about the colors you love and want to surround yourself with – these are the colors that resonate with you – they make you feel happy, calm, and balanced. Trust your own color style and identify your own shades. Remember, your home is made for you and there is no right or wrong way to use color – just trust your instincts. Because there are no rules for decorating your home – your space is a blank canvas on which you can play and express yourself with colors, patterns, and textures.

Color is one of the most dynamic and cost-effective ways to transform a space. It has an immediate impact and elicits a strong, personal response. It works on a subconscious level: we instinctively know whether we like a color palette or not. By surrounding ourselves with the right colors, we can enhance our emotional well-being and improve our mood on a daily basis.